How To Calculate Your Customer Lifetime Value


Calculating customer lifetime value (CLTV) is important for businesses to understand. This metric can help you determine how much money you will make from a customer over their lifetime.

what is the Customer lifetime value (CLTV)

what is the Customer lifetime value (CLTV)?

Customer lifetime value (CLTV) is a calculation used in business to determine the total value of an individual customer over their lifetime. The calculation takes into account both the present value of future payments from that customer and the cost of acquiring that customer. CLTV is often used in marketing to determine which customers are worth keeping around and which ones can be dropped or passed on to other businesses.

Step 1: Collect Data About Your Customers

You need to collect data about your customers in order to calculate their lifetime value. This will help you understand what your customers are worth and how much money you can make from them over the course of their lifetime.

Some things you may want to collect include:



-Phone Number

-Email Address

-Demographic information, such as age, sex, etc.

Once you have this information, you can use it to create a customer profile. This will help you better understand your customer’s needs and how best to serve them.

Step 2: Calculate the Present Value of Their Lifetime Spend with You

In Step 2 of the customer lifetime value calculation, you need to calculate the present value of a customer’s lifetime spend with you. To do this, you need to know three things:

1. The rate of return that your business offers on investments. This is typically found in a company’s financial statements or in brochures or online descriptions of its products and services.

2. The length of time that the customer will be spending with you, which is based on assumptions about their behavior and interests.

3. The cost of your products or services relative to those offered by other businesses in your industry.

Step 3: Add Additional Costs to the equation (such as advertising and marketing costs)

The customer lifetime value (CLV) is a calculation used in business to estimate the total worth of a customer over their lifetime. The CLV calculation includes additional costs such as advertising and marketing costs. The purpose of the CLV calculation is to help businesses make decisions about how much to spend on marketing and advertising campaigns that will increase the lifetime value of their customers.

Step 4: Review and Adjust the Results

There are a few ways to calculate the customer lifetime value. One way is to look at how much money the customer has spent with you over the course of their relationship. Another way is to look at how often the customer comes back or recommends you to others. Once you have calculated your customer lifetime value, it’s important to review and adjust it based on your specific business and customers.


Calculating CLTV is an important step in understanding your customers. By taking into account all of the spending that they will do with you, you can better target your advertising and create more profitable relationships. To get the quality service of How To Calculate Your Customer Lifetime Value, contact Boundless Technologies, an award-winning digital agency based in Karachi.

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