Social Media Marketing

What Should You Post on Social Media?

In today’s digital age, social media has become a crucial part of our lives. With billions of active users, social media platforms offer a great opportunity to connect with people, share ideas, and promote brands. However, with so much content being posted every day, it can be challenging to know what to post on social media. This post will provide a comprehensive guide on what social media content to post, posting strategies, and why visual content is essential.

1. What type of social media content should you post?

When it comes to social media content, there are several options to consider. First, you can post text-based content, such as status updates or tweets. Second, you can post visual content, such as photos, videos, and infographics. Third, you can post a combination of both text and visual content. To decide what type of content to post, you should consider your target audience, the social media platform, and the goals of your post. For instance, if you’re targeting a younger audience, visual content might be more effective than text-based content.

2. What are some posting strategies to consider?

Posting on social media requires a strategy to ensure that your content reaches the right people at the right time. Here are some posting strategies to consider:

  • Consistency: Post regularly and consistently to keep your followers engaged.
  • Timing: Post when your target audience is most active on the platform to maximize engagement.
  • Hashtags: Use relevant hashtags to reach a wider audience and increase visibility.
  • User-generated content: Encourage your followers to create and share content related to your brand.
  • Paid advertising: Consider investing in paid advertising to reach a broader audience and increase your post’s visibility.
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3. Why is visual content essential for social media?

Visual content, such as photos, videos, and infographics, is essential for social media for several reasons. First, visual content is more engaging than text-based content and can help your posts stand out in a crowded newsfeed. Second, visual content is more shareable, which means that your posts have a higher chance of going viral. Third, visual content can help you tell a story and convey emotions more effectively than text-based content. In short, visual content is a powerful tool that can help you connect with your audience and achieve your social media goals.


In conclusion, social media is a powerful tool that can help you connect with your target audience, promote your brand, and achieve your business goals. To make the most out of social media, you need to know what type of content to post, have a posting strategy, and use visual content effectively. By following the tips in this post, you can create a successful social media presence that engages your audience and helps you achieve your goals.

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