What are the 8 types of digital marketing

Digital marketing is the process of creating, managing and executing a marketing campaign in order to reach potential customers and promote services or products through different digital platforms. There are 8 types of digital marketing that can be used to help businesses reach their target audience.

  • Traditional Marketing
  • Social Media Marketing
  • Pay Per Click Marketing
  • Search Engine Marketing
  • Display Advertising
  • Email Marketing
  • PR/Media Relations
  • Event Marketing
traditional marketing

Traditional Marketing

Traditional marketing is an umbrella term for various methods of reaching customers, such as television and radio ads, print ads, and direct mail, but digital marketing has become more popular with the growth of the internet and social media.

Social Media Marketing

Social media marketing is a type of digital marketing that involves using social media platforms to promote products, services, and brands, as well as creating content, managing accounts, and engaging with users.

pay per click marketing

Pay Per Click Marketing

Pay Per Click (PPC) marketing utilizes search engine advertising to generate clicks to a website. This type of marketing allows advertisers to pay a fee each time their ad is clicked. PPC campaigns are extremely targeted and can be used to reach specific audiences based on their demographics, interests, and other factors.

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Search Engine Marketing

SEM is a type of digital marketing focused on increasing visibility in search engine results, using tools such as SEO, pay-per-click ads and contextual ads. SEM is a digital marketing technique used to increase leads and conversions by driving more relevant customers to a website or landing page, and helps to optimize website visibility in organic search results.

Display Advertising

Display Advertising is one of the eight types of digital marketing, and it is used to promote a brand or product to an audience through banner ads, pop-ups, and other digital media.

Email Marketing

Email marketing is one of the eight types of digital marketing, and it involves using email to communicate with customers and prospects. This type of digital marketing can be used to promote products and services, build relationships with customers, increase website traffic and conversions, and more.

PR/Media Relations

PR involves establishing relationships with the media, influencers, and other stakeholders to create a positive image for a brand or organization. Through PR, companies can promote their products and services, showcase their achievements, and share valuable information with the public.

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Event Marketing

Event marketing involves the use of live events such as conferences, trade shows, and other presentations to promote products or services. It can include the use of digital tools such as social media and email marketing to reach potential customers, as well as physical display materials such as banners, leaflets, and brochures.

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